The 44th Sancai Zhengding Furniture & Lighting Expo grandly opened.
2025-09-07 23:50 Hebei
From September 7th to 9th, 2025, the 44th Sancai Zhengding Furniture & Lighting Expo and the 6th Zhengding Furniture Semi-finished Products and Accessories Professional Market Expo (hereinafter referred to as the "Three Expos") were grandly held in Zhengding County, Shijiazhuang City. Li Fengjie, the chairperson of the Hebei Furniture Association, Cui Qingchao, the former director of the Zhengding County People's Congress Standing Committee and the chain leader of the county's board furniture industry chain, Xia Changhao, the deputy director of the Zhengding County Bureau of Commerce, and Ren Zhixu, the chairman of Hebei Sanjiang Furniture Group, visited the exhibition. This year's Three Expos, taking advantage of the critical juncture of the country's efforts to boost consumption and the concentrated implementation of policies, centered on the theme of "Fully recognizing the era cycle with consumption at its core and seizing the commanding heights of future economic development", achieved new breakthroughs in scale, grade and influence, becoming an industry event that gathers the charm of the home furnishing industry and policy dividends.
The 13th Sancai Home Expo is held at a crucial juncture when multiple favorable policies have been rolled out by the state. Home improvement and decoration consumption has been officially included in the national interest subsidy policy (effective from September 1st), offering consumers a maximum subsidy of 50,000 yuan for loans over 50,000 yuan. Meanwhile, the 300 billion yuan long-term special treasury bonds to support home appliance and furniture replacement, and the central bank's reserve requirement ratio cut releasing 1 trillion yuan of long-term funds, have all injected strong momentum into the expo. With the "heavenly timing" (policy dividends), "geographical advantage" (the radiation effect of the Shijiazhuang metropolitan area), and "human harmony" (26 years of industry accumulation of the Sancai Market), the Sancai Home Expo has become the best platform for manufacturers and consumers to share the dividends.
Second, High Quality, Low Price and Excellent Service: A Win-Win for Both Consumers and Merchants
Sancai Market has always adhered to the core advantage of "high quality, low price and excellent service". It requires exhibitors to strictly control the quality and ensure the best cost performance for the same type of products. The staff are professional, considerate and well-organized in their reception, providing customers with humanized services.
According to preliminary statistics, the order volume on the first day of the exhibition has exceeded 300 million yuan. It is expected that the total transaction volume over the three days will exceed 1.2 billion yuan. This not only brings considerable profits to exhibitors but also offers real discounts to consumers. At the same time, it effectively drives the coordinated development of related industries such as tourism, catering, and logistics in Zhengding County.
III. Dual Breakthroughs in Scale and Environment, Creating a New Benchmark in the Industry
This year's Sanbo Fair has been comprehensively upgraded in terms of hardware and business format: record-breaking scale - the main venue has added nearly 1,000 square meters of permanent exhibition halls, with booth area increasing by 20% compared to previous sessions, attracting thousands of manufacturers from across the country to showcase their latest products; full coverage of categories - featuring a wide range of furniture styles including modern minimalist, European classical, and Chinese traditional, as well as all types of home elements such as lighting, appliances, and art pieces, along with a semi-finished furniture parts zone at the Zhengding Cultural Museum sub-venue, catering to the one-stop purchasing needs of distributors and consumers; environment improvement - enhancing the heating and cooling functions of exhibition halls, upgrading catering and hygiene standards, fully demonstrating the "first-class environment, first-class service, first-class management" concept of Sancai.
IV. Record-breaking promotion and publicity, attracting extensive attention from all media.
The number of visitors was quadrupled through targeted marketing efforts. Over one million yuan was invested to organize 300 buses, expanding the coverage radius from 200 kilometers to 500 kilometers, with a focus on tapping into markets in Henan, Shandong, Shanxi and other provinces, attracting over 15,000 retail customers. Media coverage was all-encompassing. Numerous mainstream media outlets and nearly a hundred new media influencers paid close attention to the event, reaching a cumulative audience of over 30 million people, making the Third Expo a nationwide sensation.
V. Cultural Empowerment for Innovative Development and the Construction of a Sustainable Ecosystem
The Sancai Market actively implements the concept of innovative development. By adopting the "Three Fairs (Spring Fair, Autumn Fair, and High-Quality and Fair-Price Expo), Three Festivals (May Day, National Day, and Spring Festival Shopping Festival), and One Grand Fair (Sancai Grand Fair)" model, and combining it with consumer rebate, calligraphy and painting gifts, and car prizes and other beneficial activities for the people, it achieves a win-win situation of "benefiting the people and assisting merchants", bringing continuous vitality to the market.
Meanwhile, Sancai takes "red as the soul, culture as the root, and art for the people" as its core development philosophy. It promotes red culture through traditional art forms such as paper-cutting and calligraphy, and deepens the integration of culture and business. It also promotes "Sancai Tai Chi", transforming traditional culture into consumer traffic, and contributing to the health of all citizens. This has won high recognition from the government and all sectors of society, making it a benchmark case of cultural empowerment in the home furnishing industry.
Looking ahead, Sancai Zhengding Furniture Market will continue to adhere to the development concept of "harmonious integration of culture and business", and practice the corporate mission of "honesty throughout the world, serving the people, and giving back to society" with high-quality and low-priced products and a rich variety of cultural activities. It will create more business opportunities for manufacturers and distributors, and bring more surprises and benefits to consumers.
Please look forward to the high-quality and low-price expo to be held by Sancai Market in November. Driven by the dual forces of policy dividends and consumption upgrade, and with the continuous innovation and vigorous investment of Sancai, it is bound to once again trigger a home consumption feast shared by all!